Be Yourself (Amongst all Others)

Johann Selles


Be yourself (amongst all others) is a series of landscape photographs. The pictures are taken in Malmö, Sweden but portray some peculiar phenomena of modern Western society in transformation.

Like the orange envelope that the Swedish pension authority sends every year to his citizens we try to project ourselves into the future. Hoping for a good prognosis. Full of expectations in a society that want everything without having to decide. Growth and sustainability. Transparency and security.

Here will be parks and natural areas, but also malls. It is important to have it like in the countryside. Even if it is a city.

Here will  the houses entrances lead to the street instead of inside the yard. It is important to have an open society. Even with security cameras everywhere.

Here will the houses have a modern architecture. It is important to stick your neck out a little.

Even if the houses are built of prefabricated modules.

Here should ordinary people be safe. It is important to not disrupt the harmony of society.

Even if the landscape is affected.

Here you can simply be yourself.

Though amongst all others.

“We expect that our buildings will enclose us, like a kind of psychological mold, and give us a picture of our best sides. All around us we arrange physical forms that convey what we need, but we are constantly in danger of forgetting what we need within us. We are taking the help of wallpaper, benches, paintings and streets to prevent our true selves to disappear.”

— Alain de Botton


“What is up to the photographer to do with the landscape is to encount it, destroy it, rebuild it, and then release it.”

— Yutake Takanashi

Filed under Art, Photography
Dimensions 297 × 210 mm
DesignerStudio Pop
PrinterFridholm & Partners

Breadfield Press

Breadfield Press

Breadfield in Malmö, a city in the south of Sweden, functions as a meeting-place for contemporary art based photography. The Gallery has existed for three years. Breadfield was initiated by artists and one of its primary objectives is to have a discussion about photography as an artistic movement, regardless of other genres of art.

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